A collection of client work and personal brand explorations designed to bring each vision to life. Feel free to browse through each project.
Featured Launches
Blooming Brows Beauty — Aesthetic Clinic
The Project: Curated social media content, including reels showcasing real, unfiltered client work to build trust.
Vibe: Cool, modern, and feminine.
Sylvie Wellness -
Hormone Health Practitioner
The Goal: Generate more qualified leads and move them into Sylvie’s exclusive community.
Vibe: Warm, feminine, confident.
The Project: Built a dedicated funnel to guide aspiring photographers from inspiration to enrollment, highlighting her expertise and teaching style.
Lia Amelie — Photographer & Educator
Vibe: Moody, cinematic, and intimate.
The Project: Built a focused funnel designed to guide female founders with a seamless journey into her course and exclusive community.
Vibe: Coastal, refined, and feminine.
The Project: Crafted a cohesive brand identity and managed social media content, lead-generation funnels, email marketing, and automations.
Teressa Todd — Naturopath, Biochemist & Coach
Vibe: Bright, feminine & vibrant
Solea Studio —
Pilates Studio / Exclusive Classes
The Project: Designed a single-page website that acts as a conversion-focused funnel page
Vibe: Minimal, clean, and luxurious.
Solea Studio —
Pilates Studio / Exclusive Classes
The Project: Designed a single-page website that acts as a conversion-focused funnel page
Vibe: Minimal, clean, and luxurious.
Luna & Loom — Vegan Sunscreen & Moisturiser
The Project: Developed the full brand identity and curated social media content that showcased the clean, minimalist values of the brand.
Vibe: Minimal, clean, and modern.
Once your project begins, I take a deeper look at your business, audience, offer, and goals. This is where I map out the structure and direction for your funnel, website, or course setup so every piece has purpose.
STEP 3: Research and Planning
Before your start date, I’ll send over everything you need to prepare properly. This may include a questionnaire, content guidance, brand assets, copy, logins, and any key details I need so we can start with clarity and momentum.
STEP 2: You are officially booked!
Once you submit your enquiry, we’ll start with a conversation about your business, your goals, and the kind of support you need. From there, I’ll create a tailored proposal for your project, and once your contract is signed and your first payment is in, your spot is officially booked.
STEP 1: Discovery and Proposal
The Process
Once the design direction is in place, I bring the functional side together behind the scenes. This can include page setup, integrations, course portals, membership areas, mobile optimisation, and the backend pieces needed to make sure everything works smoothly.
STEP 6: Tech & Backend Setup
This is where your project starts to come to life visually. Whether I’m creating a high-converting funnel, a custom website, or a polished course experience, I design each part to feel on-brand, strategic, and ready to support your business properly.
STEP 5: Design Phase
Before the design and build phase moves forward, I review everything needed for the project, from copy and visuals to links, offers, and supporting materials. This helps make sure the final result is not only beautiful, but also clear, cohesive, and built around the right message.
STEP 4: Content & Asset Review
The Process
Once everything is approved, I’ll prepare your final handoff and carry out the last round of quality checks to make sure every detail is in place. This is where I review the full build, check that everything is working properly, and make sure your funnel, website, or course setup feels polished, complete, and ready to go live.
STEP 8: Handoff & Final QA
The most rewarding part! After the main build is complete, we go through the refinement stage. We'll collaborate and fine-tune every detail based on your feedback until everything feels absolutely perfect and aligned.
STEP 7: The Collaboration Phase
The Process
STEP 9: Launch and Post Launch Support
Our partnership doesnt end here, once your project goes live, I’ll make sure everything launches smoothly and feels fully in place. You’ll also have up to 14 days of post-launch support.
Ara's greatest strength is her ability to translate ideas and messaging into beautifully presented digital content. She was able to capture and express my brand voice with ease — something that is rare and incredibly valuable.
"Her work across social media, newsletters, funnels & automations took a huge load off my shoulders!"
My Naturopath GC
Teressa Todd
Your quality of work is so strong creatively and you have some fantastic ideas! Clients and myself all have the same comments about how receptive you are to feedback and how you're able to take in changes and understand why they're important to the businesses we work on.
"Your quality of work is so strong creatively & you have some fantastic ideas!"
Athena Social Agency
Megan O'Brien
