About The Project

The Goal: Transition from one-to-one coaching into a scalable model through a signature online course, while maintaining a high-touch, supportive client experience.

The Project: Built a focused funnel designed to guide female founders from initial clarity to confident enrollment, with a seamless journey into her course and exclusive Facebook community for continued support and connection.

The Result: A cohesive, strategy-led brand experience that positions Madison as a trusted authority while allowing her business to grow sustainably. The funnel balances simplicity and depth, creating a clear path to purchase while nurturing long-term engagement through community and ongoing support.