About The Project

The Goal: Position Luna & Loom as a go-to vegan skincare brand for millennials and Gen Z, combining ethical ingredients with a modern, approachable aesthetic.

The Project: Developed the full brand identity and curated social media content that showcased the clean, minimalist, and ethical values of the brand. Focused on visual storytelling that feels fresh, modern, and relatable for a younger audience.

The Result: A clean, modern brand concept that resonates with millennial and Gen Z audiences. The project highlights a clear visual system and social-first strategy for positioning a vegan skincare brand in a competitive market.