About The Project

The Goal: Generate more qualified leads and move them into Sylvie’s exclusive community, where trust can be built over time before introducing her premium support offers.

The Project: Built a strategic lead generation funnel around a free hormone health resource that helps women feel less overwhelmed by food and more supported in their wellness journey. Every part of the funnel was designed to reflect Sylvie’s nurturing expertise, creating a personal connection while gently leading new leads into a deeper brand experience through community.

The Result: A cohesive funnel and brand experience that attracts the right audience, strengthens trust early, and creates a natural bridge from free value to high ticket services. The final direction balances soft authority with emotional clarity, giving Sylvie a stronger foundation for long-term nurture and conversion.